Branding Portraits

Welcome to the J'Adore Bridal gallery, a captivating collection showcasing the rebranding journey of Jacinda MerChant, the visionary behind this wedding planning company. Jacinda, the sole model in this shoot, exudes elegance and sophistication, reflecting the core values of her brand. This photoshoot aimed to create updated branding portraits that align with J'Adore Bridal's French-inspired aesthetic, beautifully marrying classic and luxurious elements with a stylish flair.

Set in the enchanting ambiance of La Belle Helene, a black-owned French restaurant in Charlotte, the location provided the perfect backdrop for this shoot. The venue's French influence resonated deeply with Jacinda's personal connection to Paris, her favorite city, and the inspiration behind the name J'Adore, which means 'love' in French. The restaurant's exquisite decor enhanced the luxurious and classic vibe Jacinda sought to capture, seamlessly integrating with her brand's identity.

This project exemplifies how visual storytelling can convey a brand's essence and aesthetic. Jacinda's two outfit choices complemented the restaurant's atmosphere, resulting in a cohesive and visually stunning portfolio. We hope this gallery inspires viewers by showcasing the power of branding through thoughtfully crafted imagery that captures the spirit and elegance of J'Adore Bridal.