I design brand experiences that turn complex ideas into clear, campaign-ready visuals and scalable systems that drive engagement and growth. I partner with companies—from startups to established brands—to build cohesive identities, optimize digital touchpoints, and execute high-impact campaigns across digital, print, and social. Whether you need a full brand foundation, targeted creative direction, or data-informed UX improvements, I deliver work that’s strategic, human-centered, and built to perform.

Creative direction is the strategic leadership behind the work. It is how ideas are shaped, aligned, and executed across brand, digital, and visual storytelling. I help define the vision, make decisions that serve both the audience and the business, and ensure everything works together as a cohesive system.
This service brings focus to scattered ideas, aligns teams around a shared vision, and ensures the final work feels intentional rather than pieced together. This is especially valuable for growing brands, campaigns, or organizations managing multiple creatives or disciplines.
What's included

Brand design is the visual and verbal foundation of how your brand shows up. It defines how you are recognized, understood, and remembered. My approach balances strategy, culture, and systems so the brand can grow without losing its identity.
A strong brand makes decisions easier. It builds trust, creates consistency, and allows your team to move faster with confidence. I design brands that feel grounded in real audiences, not trends, and flexible enough to evolve over time.
What's included
Brand design is modular and scoped based on your needs. Deliverables may include:

Photo and video are storytelling tools. They bring the brand to life by showing real people, real moments, and real energy. I approach visual content through a creative direction lens so it supports the brand rather than existing as standalone assets.
Strong visuals build connection. When photography and video are aligned with strategy and brand, they feel authentic and purposeful instead of staged. This helps audiences trust what they see and engage more deeply with the work.
Deliverables can include

My process is designed to create clarity, reduce friction, and lead to work that actually performs. While every project is tailored, the structure stays consistent so clients always know what to expect.
We start by laying the ground work. This phase is about understanding your goals, audience, constraints, and opportunities before any visuals are created. This could include stakeholder conversations, reviewing existing brand or assets, and defining success metrics. The outcome is shared clarity around direction, scope, and priorities.
Once aligned, I translate insights into a clear creative direction. This is where systems, concepts, and visual frameworks are established. For some projects this may look like brand strategy. For others it may be creative concepts, mood boards, or visual direction that guides design, photography, or video. This phase ensures every decision has intention behind it.
With direction set, execution begins. I design, direct, and produce the work, whether that is a brand system, a website, a photoshoot, or visual assets across platforms. Throughout this phase, I collaborate closely with clients and teams, sharing progress, incorporating feedback, and maintaining consistency across all deliverables.
Feedback is applied thoughtfully, assets are finalized, and systems are prepared for real-world use. Deliverables are organized, documented, and handed off in a way that makes them easy to maintain, scale, or build upon. When applicable, I support launch moments and help ensure the work is implemented correctly. This may include guidance on rollout, content usage, or next steps for growth. I leave clients with tools and clarity that last beyond the project.
This process allows me to move fluidly between strategy and execution while keeping the work focused, intentional, and aligned with real outcomes.
Projects are scoped and priced based on needs, complexity, and timeline. Investment is discussed during a discovery call. Most projects begin with a strategy or direction phase, where need and package type are determined.
To discuss your project and scope, please email us at hello@zenithcreative.media.