Selected Work

A curated selection of projects led across brand strategy, design, photography, and visual storytelling. Each project reflects a balance of concept, execution, and real-world impact.

Woman sitting in front of pickleball net dressed in 90s attire and bold colors for BPC photoshoot

Creative direction

Black Pickleball & Co.

Led a rebrand, shaped its visual identity through design, photography, and creative direction, celebrating Black culture and individuality.

Creative direction, Brand Design, UX, Photography

Chibitronics

Oversaw creative direction for digital campaigns, content, and web design, aligning brand expression with education, accessibility, and growth goals.

Brand Design & UX

Innosphere

Created a visual identity for Innosphere through the creation of a color palette, icons, type selection, and a website that spoke to their brand persona.

Brand Design

moneyTRAIN

Partnered with Make a Mark CLT to craft a powerful brand identity for moneyTRAIN, a financial literacy pilot program fighting intergenerational poverty in Black and Brown communities—all built in a 12-hour creative Make-athon.

Let’s build something intentional.

If you’re looking for a creative partner who can lead strategy and execution, Iet's connect.

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